Risby Homes required a site identity for a development near Beverley, named after the nearby area named Figham. To quote the brochure:
“The development of Figham Gate lies within the boundary of what was the Archbishop of York’s vast deer park in the Middle Ages, the management of which would have been overseen by the Archbishop’s bailiff. The bailiff was the most important of the Archbishop’s officials as far as the townspeople were concerned, and three of the development house types are named after bailiffs, The Welham, The Fenton and The Rokeby.”
To reflect the historical nature of the name, an appropriate key image with an inset enamelled 'RH' was developed. The name completed the logo and site identity.
The three house types were illustrated as separate leaflets, to go alongside a four page brochure announcing the development and it's location, historical context and other useful information. A redesign of the Risby Homes website, complete with the Figham Gate development wrapped up the print and web side.
Outdoor signage in the form of boards giving directions to Figham Gate and as sire entrance boards were also produced, backup up by signage indicating the sitte show house when this was finished and ready for viewing by potential purchasers.
The four page brochure also acted as a carrier for leaflets illustrating the three main house types being built on the development. The site plan was taken from architects drawings, and colour coded for house type. Signage was also produced to mark the entrance to the site.
A series of press adverts were developed to maintain interest in the site, and footfall to the showhome. The development has now sold all the houses, and the press campaign played a good part in this success.