Specialist in web design, print and book design for small and medium businesses in Hull and East Yorkshire

Traditional and tangible graphics and print require a very different set of skills from those in website design, although there is some very important overlap. With a thorough grounding in graphic and print design before the advent of the internet, producing press-ready digital content is second nature, together with designing for differing print methods. With experience of handling print design and proofing that has included some end clients such as Procter & Gamble, The Body Shop and Premier Foods there is a wealth of experience to draw on.

Good design involves removing the superfluous, but deciding what is superfluous is not always immediately apparent. The most concise design usually works best, as getting the message across quickly with the least amount of fuss and distraction – and thus making the message as transparent and as easy to grasp as possible – is the ultimate aim.