Website design and construction is both easy and complex. It's easy to produce a website that superficially does the job, but that could actually be doing harm. Getting the visual aspects and the underlying technical issues working in harmony is the hard part, and can only be done properly when two conditions are satisfied:
It is this marriage of the aesthetic and practical functioning, combined with the necessary requirements of satisfying the demands of search engines, reasonable loading times etc, that gives an appropriate result.
web, graphics & artwork
Traditional and tangible graphics and print require a very different set of skills from those in website design, although there is some very important overlap. With a thorough grounding in graphic and print design before the advent of the internet, producing press-ready digital content is second nature, together with designing for differing print methods. With experience of handling print design and proofing that has included some end clients such as Procter & Gamble, The Body Shop and Premier Foods there is a wealth of experience to draw on.
Good design involves removing the superfluous, but deciding what is superfluous is not always immediately apparent. The most concise design usually works best, as getting the message across quickly with the least amount of fuss and distraction – and thus making the message as transparent and as easy to grasp as possible – is the ultimate aim.
With experience in the publishing industry, book design, production and organising print runs can be undertaken. Magazine design and pre-press operations were the initial type of work done, giving a superb grounding in the entire print process. Expanding into general graphic design and web media work followed as the graphics industry changed and developed.